A Toilet for All Techies

Sally Herships
July 29, 2015

“There’s really no other way to describe them: The toilets of Japan are fabulous; they come with remote controls. And at the Tokyo showroom of Toto, one of Japan’s largest toilet manufacturers, you can have your pick. If Apple built a toilet store, this is what it might look like — white and shiny, but cleaner. Nariko Yamashita, who works in public relations for Toto, explains a complex looking remote control — one with 22 buttons.

But most U.S. consumers haven’t been to Japan and don’t know there’s a whole wide high-tech toilet world out there. It’s something that has to be tried to be really appreciated, says Bill Strang, president of operations for Toto in the Americas.”

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Toto has customers work with “advisers” to help figure out which product is right for them. Photo credit: Sally Herships/Marketplace

Sally Herships is a 2015 US-Japan Journalism Fellow.